ANA Aeroportos de Portugal promotes, among airlines and passengers, the routes that pass through its airports. In doing so, it invites airlines to increase or establish new routes. Therefore, it was necessary to create a campaign that is easily and quickly adaptable to new developments, as there are always new flights and new airlines to promote.
A design project created specifically for social media platforms, with versions adapted for other mediums as well. The concept revolves around showcasing a small airplane soaring through the skies, representing the routes that intersect our airports. It is an original and visually captivating idea that grabs attention and has proven to be highly effective. The message, promoting the new routes, is easily and quickly understood by viewers.