A hotel in the center of Lisbon whose image needed to be updated to something that would not only enhance a building located in an upscale area of the city but also its own history.

A hotel whose owner is still a celebrated figure in Lisbon, pianist José Cabeleira, and deserved to have that aspect somehow incorporated. The logo did not convey all these values, so it needed to be rethought.

Thus, the idea was to elevate the hotel's level by creating a set of solutions where its history, the cosmopolitan side of downtown Lisbon, and the elegance of Parque Eduardo VII would come to the forefront.

The new logo emerges, much cleaner, elegant, and reminiscent of classic, luxurious coats of arms, which represent the refresh and what we aim to convey.